How to Design a Logo

I think Chris from Chrisworld gives an excellent rendition of the process of designing a logo. So much goes into logo design that people don't realize, so I thought I would share his youtube.com video with you all and leave you with the question:

After seeing how much work and time and creativity goes into a logo design, why do you think people who have no experience try to design their own logos or pay $50.00 on an obviously cheap website?

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